In simple terms, online marketing & promotion of products & brands using electronic devices and mainly the internet is Digital Marketing. With digital channels opening the doors for consumers, they are no longer the passive participants in a one-sided marketing conversation. Marketers face new challenges in the digital marketplace. But they also have the opportunity to create personalized, relevant communications and content to develop deep relationships with customers based on ongoing interactions.
Initially used by businesses to generate traffic to their websites & sales, social media has matured way beyond just a place to broadcast content. Nowadays with businesses using Social Media platforms in a myriad of different ways, the potential for growth and developing an astounding career in this field has emerged.
