B.Com. Marketing Management or Bachelor of Commerce in Marketing Management is an undergraduate Sales and Marketing Management course. Marketing Management is an economic process of choosing markets and getting, keeping and growing customers by creating, delivering and communicating values. The duration of the course is three years. it focuses on practices and application of theory such as research, nature of consumers, sales management, advertising, quality management, law and ethics in the marketing environment. The course is career orienting in nature that provides many opportunities in various fields.
