BCA in Digital Marketing is a specialized 3-year undergraduate programme which is meant for enhancing marketing skills by using information technology based tools on internet. It involves essentially, an advanced study of the techniques used in the marketing of products or services using digital technologies such as: internet, mobile phones, and display advertising, other digital and social media platforms. Digital Advertising is a thriving industry not just in India, but worldwide. With almost all company converting their business online, the demand for digital marketers is growing at a rapid pace and is opening doors to many job-seekers.
